GoSimple Workcells
Standardized automation. Simplified delivery.
Integrate. Automate.
Accelerate.
Bring your most ambitious lab automation ideas to life with GoDesigned Workcells—Biosero’s premier integration service for scientists and engineers ready to scale. With GoDesigned, your lab doesn’t adapt to automation. Automation adapts to your lab.
The integration backbone trusted by scientists at 20 of the top 20 pharma companies
Why scientists and automation engineers trust GoDesigned
Automation without compromise
Build around your preferred instruments and vendors—GoDesigned is hardware-agnostic and built for flexibility
Designed for your lab
Compact corner installs or multi-room ecosystems—each solution is engineered to your space, goals, and throughput
Expert-built, future-ready
Designs are backed by a team of engineers, application scientists, and software architects with decades of integration experience
Green Button Go inside
Every GoDesigned solution is powered by Green Button Go software—your command center for seamless control and scheduling
Designed to meet your research where it is
Whether you’re automating a single workflow or building a full-stack digital lab, GoDesigned adapts to your needs with flexible vertical or horizontal configurations, integrated logistics solutions such as AMRs, mobile robots, or track-based systems, and modular designs that support scalability. Each layout is optimized for efficiency, ergonomics, and safety.
Full video for Designed to meet your research where it is
Expert consulting, every step of the way
Biosero’s GoDesigned services cover every angle of system integration—except the science itself. Here’s what we bring to the table:
Device selection
Get recommendations on automation-friendly devices—especially those already in the Biosero Driver Library
Device procurement
Manage purchases, logistics, support, and warranty management through Biosero for streamlined projects
Software selection & integration
Choose the right software stack for connectivity, data flow, and scheduling—anchored by GBG Scheduler and Orchestrator
Integration engineering
Electrical, mechanical, ergonomic, and safety analyses ensure that your lab setup performs at every level
Method development
Biosero’s Application Scientists program your Green Button Go methods to orchestrate runs, transfer data, and automate insights
Data & IT architecture
Coordinate with your IT and data teams to ensure real-time visibility, clean integrations, and long-term scalability
Built on experience. Backed by results.
3,000+ GBG installations
1,000+ automated labs powered
20 of the top 20 pharma companies served
Powered by Green Button Go
Every GoDesigned system runs on the Green Button Go software suite, including:
All GoDesigned systems include a year of GoCare Plus—covering driver updates, ticket support, and self-guided training.
Your lab. Your vendors. Your way.
Partner Logos
With hundreds of supported devices, the Biosero Driver Library connects to the instruments you already use. And if a device isn’t supported yet? We can build the driver to get it done.
From quote to install—Biosero’s proven process
Each step is guided by our experienced team of Account Managers, Applications Consulting Scientists, and Project Managers.
Understand the project
The most important step in any lab automation solution is fully understanding the project. So, together with the lab, we work through a series of topics to make sure that we have a clear picture of the need.
Topics we cover during consultation conversations
- Project parameters, goals, and KPIs
- Budget requirements
- Space constraints
- Risks, concerns, and potential pain points
- Detailed workflows
Define the system (Statement of Work)
Once we have a proposed system that addresses the scientific and operational needs of the client, we create a statement of work (SOW) for the project.
The SOW is a detailed description of everything that needs to be done to get the system up and running. It covers details about which standard operating procedures and experimental processes will be automated.
Quote & kickoff
Assuming everything checks out and both Biosero and the lab are both in agreement on the detailed statement of work, this is the point where the lab sends us a purchase order and we begin to bring the system to life.
Build & Factory Acceptance Test
During initial build and testing phase, Biosero scientists and engineers build the system at Biosero HQ and put it through its paces in preparation for factory acceptance testing.
We order and assemble all parts of the system, plus program Green Button Go to connect all the elements. Key stakeholders from the lab are welcome to join us onsite to see the solution in person and running with the goal to ensure that the lab’s goals are met. The digital designs for the system become a reality.
Ship, install, & Site Acceptance Test
Biosero engineers pack and ship the components of the setup to the customer facility. They also travel to the client’s site to handle the installation, validation, and testing as part of the site acceptance testing. It is our responsibility to make sure all the equipment arrives safely, gets properly installed, and that the system works exactly the way it did during testing in our factory.
Once the system is installed at the customer’s site a formal Site Acceptance Test will be performed by Biosero with the customer to ensure the system is now working as intended in its final location at the customer site.
Understand the project
The most important step in any lab automation solution is fully understanding the project. So, together with the lab, we work through a series of topics to make sure that we have a clear picture of the need.
Topics we cover during consultation conversations
- Project parameters, goals, and KPIs
- Budget requirements
- Space constraints
- Risks, concerns, and potential pain points
- Detailed workflows
Define the system (Statement of Work)
Once we have a proposed system that addresses the scientific and operational needs of the client, we create a statement of work (SOW) for the project.
The SOW is a detailed description of everything that needs to be done to get the system up and running. It covers details about which standard operating procedures and experimental processes will be automated.
Quote & kickoff
Assuming everything checks out and both Biosero and the lab are both in agreement on the detailed statement of work, this is the point where the lab sends us a purchase order and we begin to bring the system to life.
Build & Factory Acceptance Test
During initial build and testing phase, Biosero scientists and engineers build the system at Biosero HQ and put it through its paces in preparation for factory acceptance testing.
We order and assemble all parts of the system, plus program Green Button Go to connect all the elements. Key stakeholders from the lab are welcome to join us onsite to see the solution in person and running with the goal to ensure that the lab’s goals are met. The digital designs for the system become a reality.
Ship, install, & Site Acceptance Test
Biosero engineers pack and ship the components of the setup to the customer facility. They also travel to the client’s site to handle the installation, validation, and testing as part of the site acceptance testing. It is our responsibility to make sure all the equipment arrives safely, gets properly installed, and that the system works exactly the way it did during testing in our factory.
Once the system is installed at the customer’s site a formal Site Acceptance Test will be performed by Biosero with the customer to ensure the system is now working as intended in its final location at the customer site.
Additional resources
If you can imagine it, we can help you integrate it. Let’s talk about your lab’s next chapter.