Biosero and Bio-Strategy Enter into ANZ Distribution Agreement

November 16, 2021  |  Press Release

Collaboration will bring transformative lab automation capabilities to scientists in Australia, New Zealand, and the South Pacific with local service and expert support

SAN DIEGO and MELBOURNE, Australia – November 16, 2021 – Biosero, Inc., developer of laboratory automation solutions to orchestrate scientific discoveries, and Bio-Strategy, a leading Australian distributor of equipment and consumables, today announced a distribution agreement to bring Biosero’s Green Button Go® lab automation software and integration solutions to scientists in Australia, New Zealand, and the South Pacific (collectively known as ANZ). The collaboration will give ANZ research institutions and organizations access to cutting-edge automation features to improve performance across life science laboratories.

“As a trusted supplier of high-end automation solutions, we are pleased to be the first to offer Biosero’s innovative and flexible scheduling and coordinating software to customers in ANZ,” said Rick Filonzi, Commercial Manager, Automation of Bio-Strategy. “The Biosero-developed software will help labs across the region accelerate their workflows.”

Through this collaboration, ANZ life science customers can buy Biosero’s Green Button Go software suite through Bio-Strategy. While these products are designed and supported by Biosero’s team of experts, customers in ANZ will have local service and support from Bio-Strategy.

“We are honored to work with the lab automation specialists at Bio-Strategy, who will be excellent representatives for Biosero with customers on the ground in this region,” said Tom Gilman, CEO of Biosero. “This distribution agreement, our first in ANZ, is another indicator of the rapidly growing momentum we have seen for our unique laboratory automation software around the world as it becomes more and more critical to accelerate getting medical discoveries to patients who need them most, as quickly as possible.”

About Bio-Strategy
Bio-Strategy is a specialist, privately-owned distributor of laboratory automation, scientific equipment and instruments, and laboratory supplies for life and applied science throughout Australia and New Zealand. Their highly trained staff provide a full range of sales and support for customers in hospitals, medical laboratories, academia, and industry. Bio-Strategy has among its suppliers many well-known, market leading brands and is constantly monitoring the latest scientific developments so the company can be first to introduce innovative new technologies and suppliers to the Australasian market. Bio-Strategy has a strong market presence in Australia and New Zealand through providing total solutions to its large customer base. Customers appreciate the wide range of leading products and excellent service that Bio-Strategy provides.

About Biosero, Inc.
Biosero, Inc. develops science-centric software and laboratory automation solutions that enable researchers to orchestrate their discoveries at every stage. Our Green Button Go® Scheduler software and integration services match laboratory automation to your science, creating a cohesive technology ecosystem that accelerates operations and increases productivity. Our Green Button Go Orchestrator applications provide an end-to-end laboratory management solution, directing workflows and operations in life science, biotechnology, pharmaceutical, and diagnostic research. We are passionate about partnering with organizations dedicated to enhancing life by addressing the world’s most significant needs. For more information, please visit www.

Media Contact
Ruth Petersen
Biosero, Inc.
(858) 880-7376 x165

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